Exceptional Condos held to a higher standard
Not a portfolio of rentals. A handful of intentionally selected residences - chosen for their design, their address, and the way a day in them feels.
We're a small, hands-on operation - not a franchise, not a management company running hundreds of identical units. Every detail, from the vinyl selection to the neon sign, was chosen specifically for that city and that building. That's what "boutique" is supposed to mean, and it's the standard we hold ourselves to on every stay.
The Collection
The Highmark Collection provides a curated selection of premium short-term rentals in the heart of the South’s most vibrant downtowns.
The Pack Square Residence
Asheville, North Carolina
1 Bedroom
Sleeps 4
Free parking
The 1915 Historic Building
Chattanooga, Tennessee
2 Bedrooms
Sleeps 6
Free parking
A cozy little slice of home away from home. Close enough to downtown that you can walk to almost everything, but secluded enough to avoid the noise of main city streets. We had a great time staying here and would definitely come back. Many nights were spent on the balcony falling asleep in the surprisingly relaxing egg chairs after a long night of living it up. Highly recommend the spot to anyone that wants a cozy urban getaway.
Samuel (Airbnb guest review)
Great stay downtown! Renter has put a lot of thought into maximizing space. Less than a hotel and you’ve got a kitchen and laundry, I mean that alone. The music station, drink station, pet area…well thought out. Top notch communication the whole way through. Really couldn’t ask for any more.
Colin J. (VRBO guest review)
This place is a gem! The pictures are perfect and look exactly like the real thing. Lewis has done an impeccable job decorating and equipping the place with everything you could possibly need for your stay. We were in town to move our daughter into her dorm at UTC and this was the perfect place to come back to after a long day of moving and unpacking. There are so many great spots within walking distance to eat, shop or just enjoy the beauty of this city. If you are coming to Chattanooga…stay here!!!
Gaylia (Airbnb guest review)
Highmark Signature Stations
More than amenities, each station is a dedicated space with a clear purpose.
01
The Workaround
A full-size desk, ergonomic chair, and high-speed internet, ready whenever you need to get things done.
02
The Groove
A vinyl record player paired with a curated collection of albums from artists connected to the city.
03
The Tailgate
Food and water dishes, toys, a dog bed, and treats, because your best travel companion deserves a great stay too.
04
The Finishing Touch
Lighted makeup mirror, Grace & Stella eye masks, Neutrogena makeup remover wipes, cotton balls, and a diffuser for getting ready or winding down.
05
The Recharge
Yoga mats and blocks, kettlebells, hand weights, battle ropes, and workout towels, so your workout routine travels with you.
Explore our cities
Discover distinctive stays, local workspaces, neighborhood guides, and what’s happening in each Highmark destination.
Asheville, North Carolina
Asheville in Winter: Why the Cold Season Might Be the Best Time to Visit
Most people picture Asheville in October, with the mountains on fire with color. But ask locals when they love their city most, and many will tell you winter. The crowds thin out, the restaurants have room, the mountains open up through bare trees, and every…
Christmas at Biltmore 2026: How to Plan the Perfect Visit
George Vanderbilt opened Biltmore House to his family and friends on Christmas Eve 1895. More than 130 years later, Christmas at America’s largest home is still one of the great holiday experiences in the South – and one of the best reasons to spend a…
Christmas in Asheville: Your 2026 Mountain Holiday Guide
There is a particular kind of quiet that settles over the Blue Ridge in December. The leaves are long gone, the ridgelines turn blue-gray, and the city below starts to glow. Asheville does the holidays the way it does everything else: with a little more…
Chattanooga, Tennessee
Game Day in the Scenic City: Plan a Chattanooga Mocs Football Weekend
There’s something special about college football on a crisp fall Saturday. In Chattanooga, you get it with a downtown stadium, a mountain skyline and a whole weekend of things to do before and after kickoff.
Cool-Weather Chattanooga: The Best Things to Do This Fall and Winter
Summer in Chattanooga is all about the river. But when the air turns crisp, the Scenic City shows off a different side – mountain overlooks blazing with color, cozy museums, lights on Lookout Mountain and some of the best patio-with-a-heater dining in the South.
Thanksgiving in Chattanooga: A Holiday Weekend Worth the Trip
Thanksgiving is about gathering – and Chattanooga might be the easiest place in the Southeast to do it. It’s roughly two hours from Atlanta, Nashville, Knoxville and Birmingham, so everyone can meet in the middle. And by Thanksgiving week, the city is just beginning to…